Nagle, Thomas T.,  1951-, <br/><br/>
The strategy and tactics of pricing :  a guide to growing more profitably / 
Thomas T. Nagle, Georg Muller. 
 - Sixth edition. 
 - xx, 331 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138737501  RM542.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.