TY  - BOOK
AU  - Navin,Peter A.
AU  - Creelman,David
TI  - The CMO of people: manage employees like customers with an immersive predictable experience that drives productivity and performance 
SN  - 9781547416639
PY  - 2018///]
CY  - Boston
PB  - De
KW  - Employee motivation
KW  - Personnel management
N1  - Includes index
ER  -