Navin, Peter A., <br/><br/>
The CMO of people :  manage employees like customers with an immersive predictable experience that drives productivity and performance / 
 Chief marketing officer of people 
Peter A. Navin and David Creelman. 
 - xx, 245 pages :  color illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781547416639  RM145.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Employee motivation.<br/>Personnel management.