TY  - BOOK
AU  - Allen,Jonathan P.
TI  - Digital entrepreneurship
SN  - 9781138583672
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Information technology
KW  - Economic aspects
KW  - Entrepreneurship
KW  - Internet service providers
KW  - New business enterprises
N1  - Includes index; Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index
ER  -