Digital entrepreneurship - Allen, Jonathan P. (New York : Routledge, 2019)
Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index.
Includes index.
Keywords: Information technology -- Economic aspects; Entrepreneurship; Internet service providers; New business enterprises