Allen, Jonathan P., <br/><br/>
Digital entrepreneurship / 
Jonathan P. Allen. 
 - x, 249 pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index. 
<br/><br/><label>ISBN: </label>9781138583672  RM 596.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Economic aspects.<br/>Entrepreneurship.<br/>Internet service providers.<br/>New business enterprises.