TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
T2  - Pearson one
SN  - 9789810679934
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
N1  - ' ... is an adaptation of Marketing management, 13th edition ...'; Includes bibliographical references and index
ER  -