Marketing management : an Asian perspective /
Philip Kotler ... [et al.].
- Fifth edition.
- Singapore : Prentice Hall, 2009.
- xxxviii, 750 pages : illustrations (some colors) ; 28 cm.
- Pearson one. .
- Pearson one. .
' ... is an adaptation of Marketing management, 13th edition ...'
Includes bibliographical references and index.
9789810679934 Hadiah
Marketing--Management.--Asia
Marketing--Management.