TY - BOOK AU - S. Balasubramaniam K. Subramaniam, TI - The influence of pestle factors and level of greening in 7p's green marketing mix PY - 2018/// KW - Universiti Kebangsaan Malaysia KW - Dissertations KW - Dissertations, Academic KW - Malaysia KW - Green marketing KW - Social responsibility of business KW - Small business KW - Management N1 - Thesis (MSc.) - Universiti Kebangsaan Malaysia, 2018; References : page [177]-189 ER -