The influence of pestle factors and level of greening in 7p's green marketing mix - S. Balasubramaniam K. Subramaniam (2018)
Thesis (MSc.) - Universiti Kebangsaan Malaysia, 2018.
References : page [177]-189.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Green marketing; Social responsibility of business; Small business -- Management