S. Balasubramaniam K. Subramaniam,

The influence of pestle factors and level of greening in 7p's green marketing mix / S. Balasubramaniam a/l K. Subramaniam. - xiii, 195 pages : illustrations ; 30 cm.

Thesis (MSc.) - Universiti Kebangsaan Malaysia, 2018.

References : page [177]-189.


Universiti Kebangsaan Malaysia--Dissertations.


Dissertations, Academic--Malaysia.
Green marketing.
Social responsibility of business.
Small business--Management.