The influence of pestle factors and level of greening in 7p's green marketing mix /
S. Balasubramaniam a/l K. Subramaniam.
- xiii, 195 pages : illustrations ; 30 cm.
Thesis (MSc.) - Universiti Kebangsaan Malaysia, 2018.
References : page [177]-189.
Universiti Kebangsaan Malaysia--Dissertations.
Dissertations, Academic--Malaysia. Green marketing. Social responsibility of business. Small business--Management.