TY  - BOOK
AU  - Eid,Riyad
TI  - Successful customer relationship management programs and technologies: issues and trends 
SN  - 9781466602892
PY  - 2012///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Customer relations
KW  - Management
KW  - Data processing
KW  - Computer programs
N1  - 'Premier reference source'--Cover; Includes bibliographical references (p. 286-324) and index
N2  - 'This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management'--
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0288-5
ER  -