Successful customer relationship management programs and technologies :  issues and trends / 
[edited by] Riyad Eid. 
 - xx, 338 pages :  illustrations ;  29 cm. 
<br/><br/> 'Premier reference source'--Cover. 
<br/><br/>Includes bibliographical references (p. 286-324) and index. 
<br/><br/> 'This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management'-- 
<br/><br/><label>ISBN: </label>9781466602892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Data processing.<br/>Customer relations--Management--Computer programs.