TY  - BOOK
AU  - Kahney,Leander
TI  - Inside Steve's brain
SN  - 9781591842972
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - Management
KW  - Computer industry
KW  - United States
N1  - Includes bibliographical references and index; Focus : how saying'no' saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only'A' players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer
ER  -