Inside Steve's brain - Kahney, Leander (New York : Portfolio, 2009)
Focus : how saying'no' saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only'A' players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
Includes bibliographical references and index.
Keywords: Jobs, Steve, -- 1955-2011.; Apple Computer, Inc. -- Management; Computer industry -- United States