Kahney, Leander. <br/><br/>
Inside Steve's brain / 
by Leander Kahney. 
 - Expanded ed. 
 - 310 pages ;  19 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Focus : how saying'no' saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only'A' players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer. 
<br/><br/><label>ISBN: </label>9781591842972  Hadiah 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jobs, Steve, 1955-2011. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Apple Computer, Inc.--Management.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer industry--United States.