Pardillo, Jonah C., <br/><br/>
Innovation in marketing / 
Jonah C. Pardillo. 
 - xiii, 306 pages ;  24 cm. 
<br/><br/>References : page [293]-303. 
<br/><br/><label>ISBN: </label>9781773610160  RM562.73 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.