TY  - BOOK
AU  - Grundy,Tony
TI  - Dynamic competitive strategy: turning strategy upside down 
SN  - 9781138081086
PY  - 2018///
CY  - London
PB  - Routledge, Taylor & Francis Group
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references and index; Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The'cunning' checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional value: the key to competitive advantage -- Case study : Dyson Appliances -- Cunning influencing strategies -- Dynamic strategic planning and influencing -- Lessons and conclusions: having a cunning plan everyday--strategic thinking in everyday life
ER  -