Dynamic competitive strategy : turning strategy upside down - Grundy, Tony, 1954- (London : Routledge, Taylor & Francis Group, 2018)
Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The'cunning' checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional value: the key to competitive advantage -- Case study : Dyson Appliances -- Cunning influencing strategies -- Dynamic strategic planning and influencing -- Lessons and conclusions: having a cunning plan everyday--strategic thinking in everyday life.
Includes bibliographical references and index.
Keywords: Strategic planning; Competition