Grundy, Tony,  1954-, <br/><br/>
Dynamic competitive strategy :  turning strategy upside down / 
spine title :  Dynamic competitive strategy. 
Dr. Tony Grundy. 
 - viii, 278 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The'cunning' checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional value: the key to competitive advantage -- Case study : Dyson Appliances -- Cunning influencing strategies -- Dynamic strategic planning and influencing -- Lessons and conclusions: having a cunning plan everyday--strategic thinking in everyday life. 
<br/><br/><label>ISBN: </label>9781138081086  RM229.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Competition.