TY  - BOOK
AU  - Ahmad Sabri Kassim,
TI  - The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency
PY  - 2017///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Branding (Marketing)
KW  - Small business
N1  - Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017; References : page [218]-257
ER  -