The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency - Ahmad Sabri Kassim (2017)
Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.
References : page [218]-257.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Branding (Marketing).; Small business