Ahmad Sabri Kassim, <br/><br/>
The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency / 
Ahmad Sabri Kassim. 
 - xvii, 314 pages :  illustrations ;  30 cm. 
<br/><br/>Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017. 
<br/><br/>References : page [218]-257. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia.<br/>Branding (Marketing).<br/>Small business.