Janavaras, Basil J.,  1943- <br/><br/>
Global marketing management system / 
Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK. 
 - Second edition. 
 - xxxvi, 301 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789813201071  RM387.59 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Business planning.