TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe,Jim
TI  - Consumer behaviour
SN  - 9781473919129
PY  - 2016///]
CY  - Los Angeles, London
PB  - SAGE
KW  - Consumer behavior
KW  - Textbooks
N1  - Previous editions written solely by Blythe; Includes bibliographical references and index; Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour
ER  -