Sethna, Zubin, <br/><br/>
Consumer behaviour / 
 Consumer behavior 
Zubin Sethna & Jim Blythe. 
 - Third edition. 
 - xxi, 499 pages :  colour illustrations ;  25 cm. 
<br/><br/> Previous editions written solely by Blythe. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour. 
<br/><br/><label>ISBN: </label>9781473919129  RM655.56 1473919126 9781473919136 1473919134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Textbooks.