Responsibility in mass communication. - Schramm, Wilbur, 1907-1987. (New York : Harper, 1957)
1. The thesis -- pt. I. The growth of mass communication: 2. Its development. 3. Its structure. 4. Its social effects -- pt. II. The philosophy of mass communication: 5. The four concepts of mass communication -- pt. III. Ethics in mass communication: 6. Freedom. 7. The right to know. 8. Truth and fairness. 9. Popular art -- pt. IV. Responsibility in mass communication: 10. The government. 11. The media. 12. The public.
Includes bibliographical references (p. 370-374. Bibliographical references included in'Notes' (p. 375-384))
Keywords: Mass media -- Social aspects; Communication; Aufsatzsammlung