Weltman, Josh,

Seducing strangers : how to get people to buy what you're selling / Josh Weltman ; foreword by Jon Hamm. - ix, 179 pages : illustrations ; 21 cm

'The little black book of advertising secrets.'

The secret purpose of advertising -- Four secret ways out of the box -- Secret motives, agendas, traps, and techniques -- The secret story of online seduction.

9780761181750 Hadiah


Advertising.
Advertising campaigns.
Persuasion (Psychology)