McLuhan, Marshall, 1911-1980,

The global village : transformations in world life and media in the 21st century / Marshall McLuhan and Bruce R. Powers. - xiii, 220 pages : illustrations ; 22 cm. - Communication and society . - Communication and society .

Includes index and bibliography: page [199]-205.

I. Explorations in visual and acoustic space. The resonating interval ; The wheel and the axle ; Visual and acoustic space ; East meets west in the hemispheres ; Plato and angelism ; Hidden effects -- II. The global effects of video-related technologies. Global robotism : the satisfactions ; Global robotism : the dissatisfactions ; Angels to robots : from Euclidean space to Einsteinian space -- III. The United States and Canada : the border as a resonating interval. Epilogue : Canada as counter-environment -- IV. A glossary of tetrads. Tedradic glossary.

The premise for this book is the distinction between what the authors call'visual space', which is the left-brain, linear, quantitative reasoning tradition of the West, beginning with Plato and Aristotle, as against'acoustic space', which is equated to the holistic approach of the East.

9780195079104 hadiah


Mass media--Technological innovations.
Mass media--Social aspects.
Technology--Social aspects.