TY  - BOOK
AU  - McGivern,Yvonne
TI  - The practice of market and social research: an introduction 
SN  - 027365506X
PY  - 2003///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes bibliographical references and index
ER  -