TY - BOOK AU - Whitman,Albert R. TI - How to make people say "yes" SN - 0963112406 PY - 1991/// CY - Long Lake, Minn. PB - A.R. Whitman KW - Marketing KW - United States KW - Selling KW - Advertising N1 - On cover: Whitman's how to make people say'yes.'; Includes index ER -