Alexander, Ralph S.  1893- <br/><br/>
Dynamic Management in marketing / 
by Ralph S. Alexander and Thomas L. Berg 
 - Homewood, Ill. :  R.D. Irwin,  1965 
 - xiv, 723 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 675-701 
<br/><br/><label>LCCN: </label>64-025728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing