TY  - BOOK
AU  - Morey,David
AU  - Miller,Scott
TI  - The underdog advantage: using the power of insurgent strategy to put your business on top 
SN  - 0071439196
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Business planning
KW  - Competition
KW  - Success in business
N1  - Includes bibliographical references and index; Adopt the political campaign model -- Do the doable -- Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause
ER  -