Morey, David, <br/><br/>
The underdog advantage :  using the power of insurgent strategy to put your business on top / 
by David Morey and Scott Miller. 
 - xv, 251 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Adopt the political campaign model -- Do the doable -- Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause 
<br/><br/><label>ISBN: </label>0071439196  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Competition.<br/>Success in business.