TY  - BOOK
AU  - Merican,Yasmin
TI  - The right to brand: levelling the brand playing field : lessons from an emerging market 
SN  - 9789671166109
PY  - 2013///
CY  - [Kuala Lumpur]
PB  - Trax Publishing
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Developing countries
N1  - Includes bibliographical references and index
ER  -