Merican, Yasmin, <br/><br/>
The right to brand :  levelling the brand playing field : lessons from an emerging market / 
Yasmin Merican. 
 - 755 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789671166109  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Advertising--Brand name products.<br/>Branding (Marketing)--Developing countries.