TY  - BOOK
AU  - Javed,Naseem
TI  - Naming for power: creating successful names for the business world 
SN  - 9780963970213
PY  - 1993///
CY  - New York
PB  - Linkbridge Pub.
KW  - Business names
KW  - Brand name products
N1  - Cover title; Includes bibliographical references (pages 244-247) and index
ER  -