TY  - BOOK
AU  - Gaines-Ross,Leslie
TI  - Corporate reputation: 12 steps to safeguarding and recovering reputation 
SN  - 9780470171509
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Corporate image
KW  - Responsibility
KW  - Corporations
KW  - Public relations
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. 161-174) and index
ER  -