TY  - BOOK
AU  - Dess,Gregory G.
AU  - McNamara,Gerry
AU  - Eisner,Alan B.
TI  - Strategic management: text and cases 
SN  - 9781259255878
PY  - 2016///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
ER  -