Strategic tools and methods for promoting hospitality and tourism services / 
Alexandru Nedelea, Maximiliano Korstanje, Babu George, editors. 
 - xvii, 326 pages ;  29 cm. 
 - Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research'-- 
<br/><br/><label>ISBN: </label>9781466697614 (hardcover)  RM879.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.