TY  - BOOK
AU  - Charan,Ashok
TI  - Marketing analytics: a practitioner's guide to marketing analytics and research methods 
SN  - 9789814641364
PY  - 2015///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing research
KW  - Data processing
KW  - Quantitative research
N1  - Includes bibliographical references (pages 675-680) and indexes; Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index
ER  -