Administration of intercollegiate athletics - Weight, Erianne A., 1981-; Zullo, Robert, 1975- (Champaign, IL : Human Kinetics, 2015)
A brief historical perspective on intercollegiate athletics / Ellen J. Staurowsky -- Governing bodies / Barbara Osborne and Erianne Weight -- Leadership and management / Erianne Weight and Dick Baddour -- Compliance and title / Erianne Weight -- Academics, eligibility & life skills / Erianne Weight and Sally Ross -- Media relations / Rob Zullo -- Financial operations / Stephen Shapiro and Brendan Dwyer -- Marketing and promotions / David J. Shonk and Alyssa T. Bosley -- Corporate sponsorship / Rob Zullo -- Facility and event management / David Shonk and Rob Zullo -- Alumni relations and athletic development offices / Rob Zullo -- Ancillary services / Coyte Cooper and Landon Huffman.
Includes bibliographical references (p. 275-295) and index.
Keywords: National Collegiate Athletic Association; National Association of Intercollegiate Athletics; College sports -- United States -- Management