Methods for analyzing social media / edited by Klaus Bredl, Julia Hunniger and Jakob Linaa Jensen. - xiv, 187 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed?

9780415818322 RM507.68


Social media--Research--Methodology.