Strauss, Jessalynn R. <br/><br/>
Challenging corporate social responsibility :  lessons for public relations from the casino industry / 
spine title :  Challenging corporate social responsibility. 
Jessalynn R. Strauss. 
 - 161 pages ;  24 cm. 
 - Routledge new directions in public relations and communication research .
 - Routledge new directions in public relations and communication research. .
<br/><br/>Includes bibliographical references (pages 134-155) and index. 
<br/><br/>Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions. 
<br/><br/><label>ISBN: </label>9780415706377  RM 504.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Casinos--Social aspects.<br/>Social responsibility of business.<br/>Casinos--Social aspects--Nevada--Las Vegas.<br/>Casinos--Social aspects--Case studies.