Hollifield, C. Ann, <br/><br/>
Media management :  a casebook approach / 
C. Ann Hollifield [and three others]. 
 - Fifth edition. 
 - xxi, 416 pages ;  23 cm. 
 - Routledge communication series. .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138901025 1138901024 9781138901018  RM741.88 1138901016 
<br/><br/><label>LCCN: </label>2014-045615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.