Podnar, Klement, <br/><br/>
Corporate communication :  a marketing viewpoint / 
spine title :  Corporate communication. 
Klement Podnar. 
 - vii, 225 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138804708  RM530.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Corporate culture.<br/>Corporate image.<br/>Organizational behavior.<br/>Marketing--Management.