TY - BOOK AU - Chua,Adeline Phaik Harn AU - Khatibi,Ali AU - Azhar Ahmad, AU - Che Aniza Che Wel, TI - Contemporary marketing SN - 9789670357348 PY - 2014///] CY - Petaling Jaya, Selangor PB - Cengage Learning KW - Marketing N1 - Includes bibliographical references and index ER -