TY  - BOOK
AU  - Poynter,Ray
AU  - Williams,Navin
AU  - York,Sue
TI  - The handbook of mobile market research: tools and techniques for market researchers 
SN  - 9781118935620 /q hardback
PY  - 2014///
CY  - Chichester, West Sussex, United Kingdom
PB  - John Wiley and Sons, Inc.
KW  - Marketing research
KW  - Mobile commerce
KW  - Mobile communication systems
KW  - BUSINESS & ECONOMICS / Marketing / Research
KW  - bisacsh
N1  - Includes bibliographical references and index
UR  - http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg
ER  -