Poynter, Ray. <br/><br/>
The handbook of mobile market research :  tools and techniques for market researchers / 
Ray Poynter, Navin Williams, Sue York. 
 - xiii, 295 pages,  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118935620 /q hardback  RM159.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Mobile commerce.<br/>Mobile communication systems.<br/>BUSINESS & ECONOMICS / Marketing / Research.