Bullo, Stella, <br/><br/>
Evaluation in Advertising Reception :  A Socio-Cognitive and Linguistic Perspective / 
by Stella Bullo. 
 - 216 pages  online resource. 
<br/><br/> Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. 
<br/><br/><label>ISBN: </label>9781137350435 
<br/><br/><label>Standard No.: </label>10.1057/9781137350435  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences.<br/>Marketing.<br/>Sociolinguistics.<br/>Discourse analysis.<br/>Communication.<br/>Sociology.<br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23